Easy. Understated. This Gamechangers video is all about the beauty of brown eyeliner. As an alternative to black, a warm chocolate tone brings something softer—and that’s exactly the point. “I like to create a little bit of a lived-in feeling. I love how subtle you can be with it,” says Gucci, who has created her ideal “soft but not too soft,” blendable, rich terracotta brown liner in Eye Love You Eye Pencil in Khôl Brun. 

With perfection off the table, application is a cinch, even when adopting Gucci’s pro artistry touch: Trace the pencil along the upper and lower waterlines using short, gentle strokes then press your eyes together for a few seconds so the heat and moisture soften things up.

Then here comes the real magic: She follows with a soft upward flick of the same liner along the outer corners of the upper lashline. Blend with your finger to diffuse. The result is more subtle than a cat eye; it simply lifts your eyes and gives the impression that things are looking up.