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What's New
1 Serum, 4 Weeks! Watch Alexis Foreman's Eye Activator Journey
When the London art director sets out to treat her dark circles, puffiness, and fine lines, Eye Activator is her starting point. Watch the real-life events unfold!
Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.
Wake Up With Westman
How Olympia Gayot Does New Uniform Dressing
The J.Crew creative director’s easy take on style—and skincare! and makeup!—is all about playful polish. Here are 10 everyday essentials that pull her together, including a favorite Vitamin C serum and fuzzy cropped sweater.
Black Book
Japan Diary! Where to Stay, Dine, and Shop
From hidden beauty gems to memorable hotels, here's Guccis favorite spots in Tokyo and Kyoto, discovered on her most recent trip.
Misc
Cameron Diaz Answers 18 Rapid-Fire Questions—and We Dare You Not to Laugh
What's the first thing Cameron Diaz does when she wakes up? Which true crime podcast is she obsessing over right now? When the Hollywood icon (and new mom!) takes the "Makeup & Friends" Lightning Round challenge, things get funny.
The System
10 Beach Musts in This L.A. Tastemaker’s Tote
Fans of Robert Gigliotti come for the California good looks, but stay for the charming dispatches on beauty, style, and design. Here, the TikTok star and Loewe model shares his beach edit.
Ask Gucci
Which Highlighter Formula is Right for Me?
The difference between Super Loaded, Liquid Super Loaded, and Lit Up—explained!
Black Book
The Hampton’s Guide: Where to Dine, Shop, and Unwind
Here are Gucci’s 10 must-visit spots, from the best farmstand to the buzziest Pilates spot and the most sought-after facialist on the scene.
What's New
Paint it Petal! Meet the NEW Liquid Super Loaded
Inspired by the best-selling Baby Cheeks shade, our new liquid highlight is Gucci’s take on a rosy “blush booster.”
Ask Gucci
Which Liquid Super Loaded Shade is Right for Me?
Gucci weighs in on choosing the best luminous, tinted highlight shade by skin tone, mood, or look.
Makeup Tutorials
All About My Wedding Day Makeup
“I get so many questions about the best tricks for brides. Here’s how I did my own makeup for our high-summer wedding in the South of France.” - xx Gucci
The System
The Soft Smoky Eye to Steal for Summer
The Rome-based designer Stella Novarino preps for a big night out with kohl-edged eyes that transform her look during a whirlwind 48-hour trip.
What's New
1 Serum, 4 Weeks! Watch Alexis Foreman's Eye Activator Journey
When the London art director sets out to treat her dark circles, puffiness, and fine lines, Eye Activator is her starting point. Watch the real-life events unfold!
Makeup Tutorials
How Gucci Wakes Up Tired Eyes in 60 Seconds
A rested gaze—no espresso required. Here’s how Gucci brightens dark circles in a flash using a supercharged 2-step duo.
What's New
Introducing Eye Activator! Your New “Wake Up” Staple
12 potent-yet-gentle actives in a multi-tasking serum that brightens, tightens, and depuffs. Oh, and did we mention it’s the perfect base for makeup?
Makeup Tutorials
The Pillowy Lip Trio Behind Daniela Garza’s Look
The New York-based filmmaker reveals the on-screen muse that inspired her delicate, rosy-peach makeup for summer—and the secret to her cinematic pout.
Makeup Tutorials
Inside Beverly Nguyen’s ‘New York Minute’ Look
The stylist and Beverly 1975 shop owner’s beauty ethos? Skin first, sculpted cheeks, and a just-bitten lip that requires no touch-ups.
Makeup Tutorials
Everybody Wants Mouchette Bell’s Skin Secrets
The striking 60-something model and fashion editor finally drops the beauty routine. (You’re welcome.)
Ask Gucci
Which Lip Shape Lip Liner Shade Am I?
8 true-to-life shades. Endless lip-enhancing possibilities. Here's how to choose your perfect lip liner.
Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.
What's New
Lip Shape is Here! Meet the 8 Lip-Boosting Shades!
Meet Lip Shape Lip Liner—your go-to pencil for naturally defined, amplified lips. From Gucci's application tips to perfect pairings, here's everything you need to know.
Gucci Daily
10 Stylish Gifts on Gucci's Mother's Day List
Gucci reveals her top 10 favorite gifts to celebrate every kind of mother figure, from a stylish carryall tote to the perfect lipstick she picked for her own mom.
What's New
Mimi Alert! Your Favorite Blush Shade is Now a Lipstick
Inspired by the iconic Baby Cheeks shade of the same name, our exclusive new Lip Suede is a perfect Bardot nude. Here’s how to wear it.
Ask Gucci
Which Contour Type is Right For Me?
Instant definition, no matter the finish. Here's how to decide between our Face Trace powder and cream formats!
How to Recycle Makeup Empties with Pact
Just in time for Earth Day, here is our step-by-step guide on responsibly sending back your finished beauty products.
Read More
The System
7 Sustainable Picks on This Beauty Guru’s List
Poetica’s Tess Albrecht-Schmitz has a degree in sustainability—and a botanical beauty + garment-care line that elevates the everyday. Here are 7 stylish and responsibly made goods she’s loving for spring.
Black Book
Japan Diary! Where to Stay, Dine, and Shop
From hidden beauty gems to memorable hotels, here's Guccis favorite spots in Tokyo and Kyoto, discovered on her most recent trip.
What's New
Meet the NEW Petites! Poppet and Coquette Are Here
Curious about a new color? Make it a mini! Here's how to wear our newest on-the-go blushes, just in time for spring.
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