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Gucci's Guide

How Gucci Wakes Up Tired Eyes in 60 Seconds

Makeup Tutorials

How Gucci Wakes Up Tired Eyes in 60 Seconds

June 19, 2025

As a founder, working mom, and professional makeup artist on the go, Gucci knows the power of a quick and effective pick-me-up when sleep’s in short supply. In today’s tutorial, she turns to her favorite 2-step duo to transform tired eyes.

 

The Eye Bright Duo

 

“If you struggle with different eye issues like I do—from dark circles to fine lines to puffiness—the Eye Activator Serum is a total game-changer,” she says, reaching for the champagne skincare dropper. Powered by 12 potent-yet-gentle actives, the lightweight, silky serum targets all three concerns—plus, it doubles as the perfect primer before makeup.

 

“The skin under your eyes tends to be thinner than anywhere else on your face, so you really want to restore that moisture and plump crow’s feet or crepiness before you even pick up your concealer,” explains Gucci. 

 

Every morning, she taps a few hyaluronic-infused drops under the eyes, on the upper lids, and along the browbones. “I love that it’s hitting multiple concerns at once,” she says of the formula, which was created in collaboration with Korea’s leading skin scientist to deliver a second, deeper phase of stable, encapsulated ingredients like niacinamide and peptides using advanced exosome technology.


When there’s extra time, Gucci devotes a few quick minutes of massage to the area using the Ya-Man Photo Pro micro-current device for a bonus circulation boost.  But the real magic arrives courtesy of Vital Skincare Concealer—a creamy, hydrating treatment that she dots strategically at the inner corners of the eyes to cover shadows and dark circles or at the outer corners for lift. (If you naturally have blueish or brown pigmentation on your upper lids, she adds, it’s great for neutralizing that area, too.)

 

The result is instant and undeniably fresh—delivering a major eye-brightening impact in less than 60 seconds. Proof that ‘wake up’ makeup doesn’t have to take all morning.

 

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Eye Activator packing & applicator on grey background. Infographic showing 2-step science behind Eye Activator.
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Eye Activator Serum

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Vital Skincare Concealer - Atelier L1 Model applies Vital Skincare Concealer to her undereyes.
Vital Skincare Concealer - Atelier L2 Vital Skincare Concealer - Atelier L2
Vital Skincare Concealer - Atelier L3 Vital Skincare Concealer - Atelier L3
Vital Skincare Concealer - Atelier L4 Vital Skincare Concealer - Atelier L4
Vital Skincare Concealer - Atelier M1 Vital Skincare Concealer - Atelier M1
Vital Skincare Concealer - Atelier M2 Vital Skincare Concealer - Atelier M2
Vital Skincare Concealer - Atelier M3 Vital Skincare Concealer - Atelier M3
Vital Skincare Concealer - Atelier M4 Vital Skincare Concealer - Atelier M4
Vital Skincare Concealer - Atelier T1 Vital Skincare Concealer - Atelier T1
Vital Skincare Concealer - Atelier T2 Model applies Vital Skincare Concealer to her undereyes.
Vital Skincare Concealer - Atelier T3 Vital Skincare Concealer - Atelier T3
Vital Skincare Concealer - Atelier T4 Vital Skincare Concealer - Atelier T4
Vital Skincare Concealer - Atelier D1 Vital Skincare Concealer - Atelier D1
Vital Skincare Concealer - Atelier D2 Vital Skincare Concealer - Atelier D2
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Vital Skincare Concealer - Atelier D4 Vital Skincare Concealer - Atelier D4
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Eye Activator and Vital Skincare Concealer against a grey background.
Infographic showing 2-step science behind Eye Activator.
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The Eye Bright Duo

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