In every makeup artist’s kit, there’s one superhero mascara—the kind that takes lashes from ‘finely painted and fluttery” to ‘supercharged’ in seconds. For Gucci, that was the mission behind Eye Want You mascara, a new ultra-clean, ultra-buildable formula that launches today exclusively on Westman-Atelier.com.

“It’s that ‘can’t-live-without-it’ product,” says Gucci emphatically of the innovative mascara’s ability to lift, define, and volumize as much (or as little!) as you want, while looking so believable, it’s like part of your DNA. “There’s no clumping, no flaking, no fuss—it just works.” 

Eye Want You Mascara available in Clean Black and Le Brun Clean

Holding up its Pop Art red tube as she pulls out the wand inside and points to its hourglass-shaped brush, which narrows at the tip to catch every little lash—including the tricky, tiny hairs at inner and outer corners. Made from plant-based filaments, Gucci explains, it’s also better for the environment than traditional plastic: “One swipe is all I need for a natural look. It’s done, but not too done,” she says, working the wand from side to side as she moves toward the tips. “Then for an evening look, I’ll push the thickness with a few more layers.”

Eye Want You mascara comes two shades: There’s Clean Black, a rich onyx shade that packs a serious pigment load. For fairer lashes, there’s also Le Brun Clean, a warm and flattering chocolate tone “that really makes green or blue eyes pop.”

Packed with organic shea butter, and candelilla and carnauba wax, the uniquely layerable formula gives “a nice creamy texture for ultimate build” and, key for Gucci, “it washes off super easily with soap and warm water, so you always wake up fresh.” "Perfect for daytime, perfect for evening," she continues. “It’s that one mascara that takes you wherever you want to go.”