Q: What are the best eye creams, treatments, or tricks?

"I like to prep my eyes as well as possible," says Gucci, ready to dive into the targeted picks that depuff (especially during allergy season!) and act as a hydrating base for makeup. Her top wake up routine starts with an energizing eye mask or an invigorating gel, plus a few minutes with a facial roller to speed up circulation. One rule of thumb? Choose a lightweight eye cream to prep the skin for concealer and a richer formula to complete your evening ritual. "And always pat it in gently—don't rub!" Watch the full video now for Gucci's favorites and pro application tips.

For more "Ask Gucci" Q&As, visit our full archive! Then learn how to perfect Gucci's soft, wearable take on the smoky eye and which Eye Pods palette suits your mood.