Skip to content
Your Cart
(0)

Shopping Cart

Your cart is currently empty.

Continue Shopping

You May Also Like

Sun Tone Bronzing Drops in a light blue bottle.

Sun Tone Bronzing Drops

$58.00

Liquid Super Loaded Tinted Highlight - Peau de Soleil

Liquid Super Loaded Tinted Highlight

$58.00

Select 2 samples (0)

Order Summary

Subtotal
$0.00
Shipping -
Tax -
Taxes, shipping and promos are calculated at checkout.
Order total
$0.00

Taxes, shipping and promos are calculated at checkout.

Sign In
Favorites
Shop
  • Back
  • Shop All
  • Makeup
    • Complexion
    • Cheek
    • Lip
    • Eye
    • Shop All Makeup
    • Find Your Shade

      Close-up of a woman with a neutral expression, rosy cheeks and a plain background

      new! peau de petal

  • Skincare
  • Brushes
  • Custom Sets
  • Gift Sets
  • Lifestyle
  • Online exclusives
  • Bestsellers
The Atelier
  • Back
  • About us
    • Our story
    • OUR SUSTAINABILITY APPROACH
  • Services
    • CLEAN BEAUTY CONCIERGE
  • Community
    • ATELIER INSIDERS LOYALTY PROGRAM
    • PRO MAKEUP ARTISTRY PROGRAM
Shop
The Atelier
  • Back
  • Shop All
  • Makeup
    • Complexion
    • Cheek
    • Lip
    • Eye
    • Shop All Makeup
  • Skincare
  • Brushes
  • Custom Sets
  • Gift Sets
  • Lifestyle
  • Online exclusives
  • Bestsellers
  • Find Your Shade

    Close-up of a woman with a neutral expression, rosy cheeks and a plain background

    New! Peau de Petal

  • Back
  • About us
    • Our story
    • OUR SUSTAINABILITY APPROACH
  • Services
    • CLEAN BEAUTY CONCIERGE
  • Community
    • ATELIER INSIDERS LOYALTY PROGRAM
    • PRO MAKEUP ARTISTRY PROGRAM
Westman Atelier
Wishlist
Sign In
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

Gucci's Guide

Gucci Goes to Japan! Watch How Our Makeup Brushes are Made

Black Book

Gucci Goes to Japan! Watch How Our Makeup Brushes are Made

November 14, 2023

As the cherry blossoms hit peak bloom in Japan last spring, Gucci was just touching down in Tokyo en route to visit our brushmaking studios and meet the artisans behind the handcrafted tools. A 14-hour flight, two bullet trains, and a cab journey later, she arrived in the quiet town of Kumano. Renowned as the makeup brush capital of the world, here, one of the oldest and most prestigious artisans helms a family-run business that holds itself to the highest standards when producing Westman Atelier's custom collection.

Harnessing centuries of ancestral "fude" knowledge—the art of traditional Japanese calligraphy—every single brush is carefully constructed and hand-inspected by the founder himself before it arrives at your doorstep. "That's the biggest difference with your brushes," Gucci tells Mr. Takamoto after observing his level of care, "The application is much more delicate, refined, and precise."



Throughout the visit, Gucci witnessed each step of the manufacturing process, from how the cruelty-free bristles get shaped to how the shorter wooden handles are assembled for ultimate control. It’s that true extension of artistry and craftmanship that make our brushes hold up beautifully over the years, says Gucci, while elevating your makeup application to new heights. "You've seen the work that goes into every single brush—the level of detail is unmatched!"

 

The Westman Atelier Brush Collection

Watch the full video to learn more and shop our brushes, including the new Petite Brush Collection now on Westman-Atelier.com.

More from Gucci's Guide

My 5 Favorite Lip Balms of All Time

The System

My 5 Favorite Lip Balms of All Time

Gucci shares the top 5 clean and nurturing formulas in her kit. Here's what makes the cut, from a top dermatologist's plumping and pinkening elixir to the multi-tasking royal jelly salve that heals everything.

Read More
7 Sustainable Picks on This Beauty Guru’s List

The System

7 Sustainable Picks on This Beauty Guru’s List

Poetica’s Tess Albrecht-Schmitz has a degree in sustainability—and a botanical beauty + garment-care line that elevates the everyday.  Here are 7 stylish and responsibly made goods she’s loving for spring.

Read More
The Makeup Shade for Sunny Days Ahead

Makeup Tutorials

The Makeup Shade for Sunny Days Ahead

Juicy shades of coral and peach are a softer, more brightening alternative to going full bronze overnight. Here’s how Gucci likes to wear it. 

Read More
Japan Diary! Where to Stay, Dine, and Shop

Black Book

Japan Diary! Where to Stay, Dine, and Shop

From hidden beauty gems to memorable hotels, here's Guccis favorite spots in Tokyo and Kyoto, discovered on her most recent trip.

Read More
Halle Berry Joins ‘Makeup & Friends’ Live!

Makeup & Friends

Halle Berry Joins ‘Makeup & Friends’ Live!

En route to the Never Let Go premiere, the Oscar-winner gets candid about menopause, sex, and the powerful message she has for women on TikTok. 

Read More
How To Choose the Best Concealer Shade

Ask Gucci

How To Choose the Best Concealer Shade

Here's Gucci's top tips for finding the best Vital Skincare Concealer shade match for your skin tone.
Read More
8 Sleep Essentials for a Good Night’s Rest

The System

8 Sleep Essentials for a Good Night’s Rest

Bedtime chocolates, soothing facial massage, a cozy hot water bottle—Gucci shares her top rituals for the most restorative beauty sleep. 

 

Read More
How Gucci Calms and Covers Redness in a Flash

Makeup Tutorials

How Gucci Calms and Covers Redness in a Flash

A fast, foolproof routine for minimizing flushed skin and rosacea flares.

Read More
1 Potent Ingredient, 8 Weeks—Watch This Creative’s Skin Diary

What's New

1 Potent Ingredient, 8 Weeks—Watch This Creative’s Skin Diary

Dallas-based model and creative, Olivia puts Suprême C to the test for eight weeks—watch to see her results in action!

Read More
Invalid password
Enter

Sign up for our newsletter

By clicking submit you are agreeing to our Privacy Policy.
  • Help

  • contact us
  • FAQs
  • promo terms
  • Start a return
  • store locator
  • careers
  • Learn

  • about us
  • Recycling
  • Loyalty program
  • Subscription Program
  • pro artistry program
  • clean beauty concierge
  • Connect

  • instagram
  • tiktok
  • youtube
  • Facebook
  • pinterest

© Westman Atelier

  • Terms of Use & Privacy Policy
  • Accessibility

Location Settings

Your location is set to United States

  • Albania (ALL L)
  • Andorra (EUR €)
  • Angola (AOA Kz)
  • Anguilla (XCD $)
  • Antigua & Barbuda (XCD $)
  • Armenia (AMD դր.)
  • Aruba (AWG ƒ)
  • Australia (AUD $)
  • Austria (EUR €)
  • Azerbaijan (AZN ₼)
  • Bahamas (BSD $)
  • Bahrain (USD $)
  • Bangladesh (BDT ৳)
  • Barbados (BBD $)
  • Belgium (EUR €)
  • Belize (BZD $)
  • Benin (XOF Fr)
  • Bermuda (USD $)
  • Bhutan (USD $)
  • Bolivia (BOB Bs.)
  • Bosnia & Herzegovina (BAM КМ)
  • Botswana (BWP P)
  • Brazil (BRL R$)
  • British Virgin Islands (USD $)
  • Brunei (BND $)
  • Bulgaria (BGN лв.)
  • Burkina Faso (XOF Fr)
  • Burundi (BIF Fr)
  • Cambodia (KHR ៛)
  • Cameroon (XAF CFA)
  • Canada (CAD $)
  • Cape Verde (CVE $)
  • Cayman Islands (KYD $)
  • Chad (XAF CFA)
  • Chile (CLP $)
  • China (CNY ¥)
  • Colombia (COP $)
  • Comoros (KMF Fr)
  • Congo - Brazzaville (XAF CFA)
  • Cook Islands (NZD $)
  • Costa Rica (CRC ₡)
  • Côte d’Ivoire (XOF Fr)
  • Croatia (EUR €)
  • Curaçao (USD $)
  • Cyprus (EUR €)
  • Czechia (CZK Kč)
  • Denmark (DKK kr.)
  • Djibouti (DJF Fdj)
  • Dominica (XCD $)
  • Dominican Republic (DOP $)
  • Ecuador (USD $)
  • Egypt (EGP ج.م)
  • El Salvador (USD $)
  • Equatorial Guinea (XAF CFA)
  • Estonia (EUR €)
  • Eswatini (SZL E)
  • Ethiopia (ETB Br)
  • Falkland Islands (FKP £)
  • Faroe Islands (DKK kr.)
  • Fiji (FJD $)
  • Finland (EUR €)
  • France (EUR €)
  • French Guiana (EUR €)
  • French Polynesia (XPF Fr)
  • Gabon (USD $)
  • Gambia (GMD D)
  • Georgia (GEL ₾)
  • Germany (EUR €)
  • Ghana (USD $)
  • Gibraltar (GBP £)
  • Greece (EUR €)
  • Greenland (DKK kr.)
  • Grenada (XCD $)
  • Guadeloupe (EUR €)
  • Guatemala (GTQ Q)
  • Guernsey (GBP £)
  • Guinea (GNF Fr)
  • Guinea-Bissau (XOF Fr)
  • Guyana (GYD $)
  • Haiti (HTG G)
  • Honduras (HNL L)
  • Hong Kong SAR (HKD $)
  • Hungary (HUF Ft)
  • Iceland (ISK kr)
  • India (INR ₹)
  • Ireland (EUR €)
  • Isle of Man (GBP £)
  • Israel (ILS ₪)
  • Italy (EUR €)
  • Jamaica (JMD $)
  • Japan (JPY ¥)
  • Jersey (GBP £)
  • Jordan (USD $)
  • Kazakhstan (KZT ₸)
  • Kenya (KES KSh)
  • Kiribati (USD $)
  • Kuwait (USD $)
  • Kyrgyzstan (KGS som)
  • Laos (LAK ₭)
  • Latvia (EUR €)
  • Lebanon (LBP ل.ل)
  • Lesotho (LSL L)
  • Liberia (LRD $)
  • Liechtenstein (CHF CHF)
  • Lithuania (EUR €)
  • Luxembourg (EUR €)
  • Macao SAR (MOP P)
  • Madagascar (USD $)
  • Malawi (MWK MK)
  • Maldives (MVR MVR)
  • Malta (EUR €)
  • Martinique (EUR €)
  • Mauritania (USD $)
  • Mauritius (MUR ₨)
  • Mayotte (EUR €)
  • Mexico (MXN $)
  • Moldova (MDL L)
  • Monaco (EUR €)
  • Mongolia (MNT ₮)
  • Montenegro (EUR €)
  • Montserrat (XCD $)
  • Morocco (MAD د.م.)
  • Mozambique (MZN MTn)
  • Namibia (NAD $)
  • Nauru (AUD $)
  • Nepal (NPR Rs.)
  • Netherlands (EUR €)
  • New Caledonia (XPF Fr)
  • New Zealand (NZD $)
  • Nicaragua (NIO C$)
  • Nigeria (NGN ₦)
  • Niue (NZD $)
  • North Macedonia (MKD ден)
  • Norway (NOK kr)
  • Oman (USD $)
  • Pakistan (PKR ₨)
  • Panama (USD $)
  • Papua New Guinea (PGK K)
  • Paraguay (PYG ₲)
  • Philippines (PHP ₱)
  • Poland (PLN zł)
  • Portugal (EUR €)
  • Qatar (QAR ر.ق)
  • Réunion (EUR €)
  • Romania (RON Lei)
  • Rwanda (RWF FRw)
  • Samoa (WST T)
  • San Marino (EUR €)
  • São Tomé & Príncipe (STD Db)
  • Saudi Arabia (SAR ر.س)
  • Senegal (XOF Fr)
  • Serbia (RSD РСД)
  • Seychelles (SCR ₨)
  • Sierra Leone (SLL Le)
  • Singapore (SGD $)
  • Sint Maarten (USD $)
  • Slovakia (EUR €)
  • Slovenia (EUR €)
  • Solomon Islands (SBD $)
  • South Africa (ZAR R)
  • South Korea (KRW ₩)
  • Spain (EUR €)
  • Sri Lanka (LKR ₨)
  • St. Barthélemy (EUR €)
  • St. Helena (SHP £)
  • St. Kitts & Nevis (XCD $)
  • St. Lucia (XCD $)
  • St. Martin (EUR €)
  • St. Vincent & Grenadines (XCD $)
  • Suriname (SRD $)
  • Sweden (SEK kr)
  • Switzerland (CHF CHF)
  • Taiwan (TWD $)
  • Tanzania (TZS Sh)
  • Thailand (THB ฿)
  • Timor-Leste (USD $)
  • Togo (XOF Fr)
  • Tonga (TOP T$)
  • Trinidad & Tobago (TTD $)
  • Tunisia (USD $)
  • Turkmenistan (USD $)
  • Turks & Caicos Islands (USD $)
  • Tuvalu (AUD $)
  • Uganda (UGX USh)
  • United Arab Emirates (AED د.إ)
  • United Kingdom (GBP £)
  • United States (USD $)
  • Uzbekistan (UZS so'm)
  • Vanuatu (VUV Vt)
  • Vatican City (EUR €)
  • Wallis & Futuna (XPF Fr)
  • Zambia (ZMW K)
  • Zimbabwe (USD $)