
Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.

What's New
1 Serum, 4 Weeks! Watch Alexis Foreman's Eye Activator Journey
When the London art director sets out to treat her dark circles, puffiness, and fine lines, Eye Activator is her starting point. Watch the real-life events unfold!

Makeup Tutorials
How Gucci Wakes Up Tired Eyes in 60 Seconds
A rested gaze—no espresso required. Here’s how Gucci brightens dark circles in a flash using a supercharged 2-step duo.

What's New
Introducing Eye Activator! Your New “Wake Up” Staple
12 potent-yet-gentle actives in a multi-tasking serum that brightens, tightens, and depuffs. Oh, and did we mention it’s the perfect base for makeup?

Makeup Tutorials
The Pillowy Lip Trio Behind Daniela Garza’s Look
The New York-based filmmaker reveals the on-screen muse that inspired her delicate, rosy-peach makeup for summer—and the secret to her cinematic pout.

Makeup Tutorials
Inside Beverly Nguyen’s ‘New York Minute’ Look
The stylist and Beverly 1975 shop owner’s beauty ethos? Skin first, sculpted cheeks, and a just-bitten lip that requires no touch-ups.

Makeup Tutorials
Everybody Wants Mouchette Bell’s Skin Secrets
The striking 60-something model and fashion editor finally drops the beauty routine. (You’re welcome.)

Ask Gucci
Which Lip Shape Lip Liner Shade Am I?
8 true-to-life shades. Endless lip-enhancing possibilities. Here's how to choose your perfect lip liner.

Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.

What's New
Lip Shape is Here! Meet the 8 Lip-Boosting Shades!
Meet Lip Shape Lip Liner—your go-to pencil for naturally defined, amplified lips. From Gucci's application tips to perfect pairings, here's everything you need to know.

What's New
Mimi Alert! Your Favorite Blush Shade is Now a Lipstick
Inspired by the iconic Baby Cheeks shade of the same name, our exclusive new Lip Suede is a perfect Bardot nude. Here’s how to wear it.

Ask Gucci
Which Contour Type is Right For Me?
Instant definition, no matter the finish. Here's how to decide between our Face Trace powder and cream formats!

What's New
Meet the NEW Petites! Poppet and Coquette Are Here
Curious about a new color? Make it a mini! Here's how to wear our newest on-the-go blushes, just in time for spring.

What's New
Meet The Duos! NEW Curated Cheek Palettes
When it comes to our fan-favorite blush and contour, you can’t have too much of a good thing. Here, Gucci unveils six lush pairings and how to wear them for the prettiest ‘second skin’ flush.

Ask Gucci
How Do You Pick a Cheek Duos Palette?
Cheeks, meet dimension! Here's how to pick your best palette based on skin tone and mood.

Ask Gucci
Which Bronzing Product is Right for Me?
When it comes to choosing a sun-kissed formula, it's all about the application, texture, and finish preference.

Makeup Tutorials
The Makeup Shade for Sunny Days Ahead
Juicy shades of coral and peach are a softer, more brightening alternative to going full bronze overnight. Here’s how Gucci likes to wear it.

What's New
Hello Sunshine! NEW Sun Tone Bronzing Drops are Here
How to get instant summer skin with NEW Sun Tone Bronzing Drops, from Gucci herself.

Makeup Tutorials
Levi's and a Red Lip! The Date Night Staples
Here’s how I get ready in a flash for dinner in Palm Beach with David.

What's New
Our Cult Favorite Mascara is a Mini Now, Too

Makeup Tutorials
The Little Eyeliner Trick That Lift Lids
Gamechanger alert! Gucci’s got a method for the rich brown eyeliner look of dreams.

Makeup Tutorials
The Little Lip Trick with Big Impact
“I often get asked what to do when lips lose their pigment and definition with age. I'm a perfect example,” says Gucci of her easy go-to technique for an instant pillowy fix.

Makeup Tutorials
How a Top Facialist Preps Her Skin for the Day
Crystal Greene’s face-sculpting massage is coveted by NYC supermodels, stylists, and actresses. Here, she shares her own everyday skin ritual—including the serum-foundation duo that's her first step.

Makeup Tutorials
How Gucci Sculpts Her Cheeks in 30 Seconds
Sometimes the simplest tricks have the biggest impact—like Gucci’s on-set method for adding face-lifting dimension and warmth using one cheek product.