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What's New
1 Serum, 4 Weeks! Watch Alexis Foreman's Eye Activator Journey
When the London art director sets out to treat her dark circles, puffiness, and fine lines, Eye Activator is her starting point. Watch the real-life events unfold!
Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.
Wake Up With Westman
How Olympia Gayot Does New Uniform Dressing
The J.Crew creative director’s easy take on style—and skincare! and makeup!—is all about playful polish. Here are 10 everyday essentials that pull her together, including a favorite Vitamin C serum and fuzzy cropped sweater.
Black Book
Japan Diary! Where to Stay, Dine, and Shop
From hidden beauty gems to memorable hotels, here's Guccis favorite spots in Tokyo and Kyoto, discovered on her most recent trip.
Misc
Cameron Diaz Answers 18 Rapid-Fire Questions—and We Dare You Not to Laugh
What's the first thing Cameron Diaz does when she wakes up? Which true crime podcast is she obsessing over right now? When the Hollywood icon (and new mom!) takes the "Makeup & Friends" Lightning Round challenge, things get funny.
What's New
Paint it Petal! Meet the NEW Liquid Super Loaded
Inspired by the best-selling Baby Cheeks shade, our new liquid highlight is Gucci’s take on a rosy “blush booster.”
What's New
Introducing Eye Activator! Your New “Wake Up” Staple
12 potent-yet-gentle actives in a multi-tasking serum that brightens, tightens, and depuffs. Oh, and did we mention it’s the perfect base for makeup?
What's New
Mimi Alert! Your Favorite Blush Shade is Now a Lipstick
Inspired by the iconic Baby Cheeks shade of the same name, our exclusive new Lip Suede is a perfect Bardot nude. Here’s how to wear it.
What's New
Meet The Duos! NEW Curated Cheek Palettes
When it comes to our fan-favorite blush and contour, you can’t have too much of a good thing. Here, Gucci unveils six lush pairings and how to wear them for the prettiest ‘second skin’ flush.
What's New
Hello Sunshine! NEW Sun Tone Bronzing Drops are Here
How to get instant summer skin with NEW Sun Tone Bronzing Drops, from Gucci herself.
What's New
Our Cult Favorite Mascara is a Mini Now, Too
Major lashes. Minimal effort. Eye Love You mascara is now pint-sized and portable for on the go.
What's New
Exclusive! Petal Is Now A Lipstick
Plus, the new Petal collection is here. Gucci shares how to get the ultimate rosy flush using the just-launched 4-piece lineup.
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What's New
Say Hello To Elodie, a NEW Lip Suede Matte Lipstick
Every purchase of the limited edition “perfect rosebud” shade helps fund SeaTrees, a rising charity that’s fighting climate change by restoring oceanic ecosystems.
What's New
Introducing Westman Pajamas + Socks for Cozy Holiday Hygge
Gucci shares all about our first-ever luxury Schostal pajama collaboration—and new Linnea Lund cashmere cabin socks in matching shades.
What's New
A Very Westman Holiday—Gift Sets are Here!
Introducing this season's edit of holiday giftables. Covetable and ready to inspire anyone on your list, scoop up these limited-edition sets while they last.
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What's New
Meet Vital Skincare Concealer—Gucci's #1 Tool for Standout Skin
Precision coverage, potent skincare, and pro-performance pigments for skin that feels as good as it looks. Here's everything to know about our first true concealer!
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What's New
Meet Toujours—a NEW Matte Eye Trio for Everyday Wear
If effortless makeup is your go-to, our first matte eyeshadow palette has your soon-to-be-favorites. Here, Gucci shows how she does easy everyday eyes using the NEW Eye Pods in Toujours.
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Gucci Daily
Meet the NEW Super Loaded Inspired by Gucci’s No.1 Bloom!
“I’ve always loved the distinctive cool pink of peonies,” says Gucci of the starting point for Peau de Peony, available now exclusively on Westman-Atelier.com. Here’s how to wear the ethereal, skin-brightening shade that's her new favorite.
Gucci Daily
6 Things You Didn't Know About Westman Atelier!
In honor of our sixth anniversary, Gucci shares the inside stories behind your favorite products.
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Gucci Daily
Our Métier Makeup Bags are Here—in NEW Nautical Stripes!
Our bespoke makeup cases get a summertime refresh with a new poolside print. Here's everything to know about the latest Westman Atelier x Métier collection and what Gucci packs inside.
Gucci Daily
A NEW Pocket-Sized Blush is Finally Here
Pint-sized and travel-ready, here's how to wear our petite Baby Cheeks blush in rosy Dou Dou!
Gucci Daily
Meet Our Two NEW Baby Cheeks Shades!
Meet Coquette & Garçonne! Gucci shares everything you need to know about the two limited-edition Baby Cheeks additions and how to wear them.
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What's New
1 Potent Ingredient, 8 Weeks—Watch This Creative’s Skin Diary
Dallas-based model and creative, Olivia puts Suprême C to the test for eight weeks—watch to see her results in action!
What's New
Introducing Suprême C—Our 100% Vitamin C Serum!
Supremely stable, supremely effective. Meet the newest addition to the skincare wardrobe that's 100% vitamin C.
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Gucci Daily
Calling all Biscuit Fans! Our Best-Selling Shade Has Two NEW Sidekicks
Inspired by the fan-favorite tawny contour shade, Lit Up and Squeaky Clean Lip Balm in Biscuit are back for a very limited time. Here's how Gucci gets the look!
Gucci Daily
Introducing Lip Suede Matte Lipstick—10 Vivid Colors to Love
Our first-ever lipstick collection has arrived! Here, Gucci reveals our NEW lipstick formulation while trying on all ten shades.
Gucci Daily
Our Cult-Favorite Contour Stick—Now in Minis!
The most intuitive way to define your features is now portable and pocket-size. Here, Gucci gives a quick contour lesson and unboxes the three mini shades!
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Gucci Daily
Calling All Petal Fans! Shop the Limited-Edition Lip Balm
Inspired by our best-selling Baby Cheeks blush shade, Squeaky Clean Liquid Lip Balm in Petal is back for the holidays.
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