Gucci's Guide

The System

8 Sleep Essentials for a Good Night’s Rest

Bedtime chocolates, soothing facial massage, a cozy hot water bottle—Gucci shares her top rituals for the most restorative beauty sleep.

Makeup Tutorials

How to Get Carolyn Bessette-Kennedy’s Iconic Look

The American style icon’s radiant skin and red lips are timeless, party-ready, and easy to conjure in a flash. Here’s how it’s done.

Makeup Tutorials

Get Unready with Gucci

Here’s how to take off the day with the super efficient skin ritual that’s an overnight recharge.

Makeup Tutorials

Nicole Kidman Brings Babygirl Glam to the Golden Globes

“Peachy rose goddess dipped in radiance” is how Gucci describes the look she created for the Best Female Actor nominee on the 2025 red carpet.

The System

1 Serum, 9 Weeks—Watch This Parisienne’s Skin Journey

Paris-based photographer and mom Adeline Mai puts Skin Activator serum to the test for nine weeks—watch to see her results!

The System

Vogue's Tonne Goodman on 9 Stylish + Sustainable Musts

The iconic stylist is a champion of eco-chic minimalism—from her favorite jeans to her refillable face serum and recycled French table linens.

Makeup Tutorials

The Secrets to This Mom/Daughter's Knockout Look

Miami-based art dealer Karla Ferguson and her daughter, Nadja Soimaud, look eternally cool in the heat. Here's how they pull it off in 4 steps.

Ask Gucci

What Are Your New Mom Makeup Tips?

Today's question: What are your top three makeup tips for new moms?

Gucci Daily

Introducing Eye Love You Pencil in Black and Brown!

Gucci shares all about her first-ever eye pencils, from their intuitive application to their velvet-soft kôhl formula—available in two perfect shades.

Makeup Tutorials

Inside Anne Hathaway’s Big Met Gala Moment

Gucci breaks down the makeup that matched the star's show-stopping Versace look on fashion's biggest night.

A Saturday in Paris with Viki Lefèvre

The Parisian fashion insider shares how she wakes up with Westman—and the beauty secrets behind the makeup minimalism. Plus, her top spots for a facial, lymphatic drainage, and more.

Gucci Daily

My 5-Minute Wake Up Makeup

Fast, easy, effective. Gucci shares all her morning essentials that has her ready in 5 minutes or less.

Misc

Wake Up with Ballet Star Unity Phelan

New York City Ballet's rising star takes us inside a day of rehearsals. Here's how she Wakes Up with Westman—from the highlight stick that’s Swan Lake-ready to the Baby Cheeks blush behind the divine flush.

The System

Inside This Style Editor's 7-Week Skin Diary

12 potent actives, 7 weeks, 1 skincare enthusiast. Watch what happens when L.A. style editor Marlien Rentmeester adds Skin Activator serum to her beauty routine.

Makeup Tutorials

3 Ways to Wake Up Your Eyes for Spring

"When the sun comes out, I love to play around with sheer bronze, cool brown, or glimmering gold tones—and the versatility of a great kohl black pencil."

Ask Gucci

When Should You Use Skin Activator?

Today's question: How do I use Skin Activator serum in my daily routine?

Makeup Tutorials

5 Steps to Radiant "No-Makeup" Makeup

Watch how Essence preps her canvas for an effortlessly fresh makeup look using the NEW Skin Activator.

Gucci Daily

Say Hello to Skin Activator—Our First-Ever Face Serum!

12 potent skincare actives. 5 years in the making. 1 patented delivery system. Gucci shares the journey behind our new intensive hydrating, firming, & calming serum—inspired by her decades on set as an editorial makeup artist.

Misc

The Bold Lip Tied to Cate Blanchett’s First Oscar Win

In today's Behind the Covers, Gucci takes us inside the Vogue cover that captured Cate Blanchett’s Academy Award-winning performance in The Aviator.

Makeup Tutorials

How Gucci Does TikTok's "Underpainting" Trend

The result is an ultra-fresh, glowing-from-within skin look that's better than a 30-day detox.

The System

11 Spring Essentials on My Shopping List

"Here's what's on my spring wishlist, from a little champagne stick that packs a big glow to self-care treats and the most flattering jeans." xx Gucci

Ask Gucci

How Do You Layer Cheek Products?

Today's question: How do I layer Super Loaded Tinted Highlight, Baby Cheeks Blush, and Lit Up Highlight Stick?

Makeup Tutorials

The Winter Skin Pick-Me-Up to Try Now!

It's the time of year when everything could use a radiance boost. Today's flash tutorial features Gucci's top products for sun-kissed skin at any time.

Makeup Tutorials

11 "Date Night" Obsessions on This Style Guru's List

The RealReal's Rita Nakouzi has an eye for easy elegance, from a pop of glitter on lids to a pair of vintage Tiffany studs.

Makeup Tutorials

Date Night Makeup that Brings the Heart Eyes

Here's how Gucci does Valentine's Day makeup that lifts, brightens, and catches the light.

Gucci Daily

This Cultish Lit Up Shade is Back for a Limited Time!

Back as a single shade, limited-edition Pärla is here! Today, Gucci shares how to wear the beautiful glassy champagne and why it's a sophisticated way to highlight.

Makeup Tutorials

TikTok's "Cold Girl" Makeup in 4 Easy Steps

Gucci has a few tricks up her sleeve to recreate this viral makeup trend. Three products, no snow required.

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