Gucci's Guide

The System

8 Sleep Essentials for a Good Night’s Rest

Bedtime chocolates, soothing facial massage, a cozy hot water bottle—Gucci shares her top rituals for the most restorative beauty sleep.

Makeup Tutorials

How to Get Carolyn Bessette-Kennedy’s Iconic Look

The American style icon’s radiant skin and red lips are timeless, party-ready, and easy to conjure in a flash. Here’s how it’s done.

Makeup Tutorials

Get Unready with Gucci

Here’s how to take off the day with the super efficient skin ritual that’s an overnight recharge.

Makeup Tutorials

Nicole Kidman Brings Babygirl Glam to the Golden Globes

“Peachy rose goddess dipped in radiance” is how Gucci describes the look she created for the Best Female Actor nominee on the 2025 red carpet.

Makeup Tutorials

Makeup Tutorials

The Instant Eye Refresh That's Better Than a 3PM Coffee

Gucci shares her quick eye refresh ritual, which combines a targeted moisture boost, quick concealer touchup, and little highlighter magic to lift and brighten.

Makeup Tutorials

Gucci's Eye Pods Masterclass—Here's How to Get the Look!

Watch Gucci transform Ziayla using our new clean cream-powder hybrid shadows. Whether you use the Les Jours palette for soft definition or Les Nuits for buildable smolder, the velvety glide of each pod is intuitive—and the click, click, click is addictive.

Makeup Tutorials

How To Do a Smoky Eye in 5 Minutes—Starring the NEW Eye Pods Palette!

They're here! Gucci gives a first look at our new Eye Pods portable shadow palettes—then sets to work on a flawless 5-minute smoky eye. Watch the tutorial now!

Makeup Tutorials

Makeup in Motion: High-Definition Lashes for Memorial Day Weekend

In today's "Makeup in Motion" video, Gucci swipes her way to lush amplified lashes while out for a morning trot on her horse, Duque. Because major mascara and a sense of humor may just be the best way to ride out this Memorial Day weekend!

Makeup Tutorials

3 Foundation Tutorials. 3 Skin Tones. Watch Gucci's Guide to a Flawless Complexion!

In this trio of Vital Skin foundation tutorials by skin tone, Gucci reveals her "second skin" technique for flawless blending, a truer color match, and covering imperfections from flushing to dry, flaky skin. Watch now!

Makeup Tutorials

Gucci and Gray Take the Mom-Daughter Makeover Challenge!

When Gucci's 11-year old daughter, Gray, challenges her to a Mother's Day makeover challenge, things get interesting! Watch them face off—and find out whether professional training really trumps raw talent.

Makeup Tutorials

How to Wake Up Your Makeup in Minutes

Technically, it's spring—so why do we feel like our skin didn't get the memo? Today, Gucci shares her favorite tiny makeup tweaks for breathing warmth and life into the face fast. Watch the full video now!

Makeup Tutorials

How to Do a 2-Minute Red Lip—Because Now You've Got Time to Practice

Today, Gucci gives a speed lesson in pulling off a bold and breezy shade of tomato, courtesy of the Lip Suede palette and the right brush. Here's her quick mini-tutorial, from how to boost the shape of your mouth to the foundation trick that stops smudging!

Makeup Tutorials

How to Wear Peau de Rosé—the New Super Loaded Tinted Highlight is Here!

Meet our newest shade of Super Loaded Tinted Highlight! For a first look at the warm, rosy, nourishing clean formula, watch Gucci's mini-tutorial on how to wear it, why it's the best skin-brightening boost, and which other Super Loaded shade to layer with it.

Makeup Tutorials

How to Supercharge Skin with Baby Blender and Lit Up Highlight Stick!

In today's clean beauty tutorial, Gucci demos her technique for glowing spring skin using Lit Up and our Baby Blender Brush—no other makeup required. Watch the full tutorial now!

Makeup Tutorials

This Clean Tawny Rose Lipstick Mimics Your Natural Lip Tone—Only Better

Don't let Lip Suede's scene-stealing tomato shade fool you. The palette's other breakout star is a tawny rose hue that approximates a natural fleshy lip tone, only better. In today's makeup tutorial, Gucci gives a crash course in how to subtly boost your own shape.

Makeup Tutorials

Supermodel Isabeli Fontana Does "Date Night" Makeup in 5 Minutes!

In today's clean beauty tutorial, supermodel Isabeli Fontana goes from barefaced to bombshell in an instant. Her essential date-night criteria? It has to be cool, it has to be easy, and it has to work with jeans and a killer heel.

Makeup Tutorials

Backstage with Gucci! How to Get the Bold Red Lips on the Brock Collection Runway

There's red lipstick—and then there is red lipstick. Backstage at New York Fashion Week, Gucci wanted to create a super vibrant matte color that was crisp, confident, striking, and effortless to apply. Here's how to get the Brock Collection look in 5 easy steps.

Makeup Tutorials

Makeup in Motion: The Perfect Skin Tutorial in a Pedicab

In today's Makeup in Motion video, Gucci gives a quick lesson in glowing, hydrated winter skin on the go!

Makeup Tutorials

This Easy Pro Trick is the Secret to Luminous Skin

It's spring. Time for a skin-brightening pick me up. In today's makeup tutorial, Gucci reveals the 2-step technique she uses on celebrity friends like Jennifer Aniston, Julianne Moore, and Thandie Newton for amplifying glow and luminosity.

Makeup Tutorials

The Pro's Guide to Major Red Lips for Evening

A scene-stealing tomato red lip that transforms from matte to glossy? Check. A full face game plan to go with it for evening? Yep. Gucci breaks it down into easy steps.

Makeup Tutorials

Watch Gucci Mix the Perfect Skin-Brightening Blush

"You know when you've been skiing all day and your skin is tight and bright and oxygenated?" says Gucci of the perfect rosy flush. In today's Baby Cheeks blush tutorial she gives a lesson in the most skin-brightening shade, the most flattering placement, and the best unexpected trick.

Makeup Tutorials

How Gucci Does a Bold Red Lip—Starring the Lip Suede Palette!

Introducing the Lip Suede compact—a striking four-color palette featuring long-lasting pigments and collagen-boosting peptides. Here's how to custom mix your perfect shade for day, from tomato red to bright cherry, and what to do with the rest of your makeup.

Makeup Tutorials

What's Your Hack for Puffy Eyes?

How do you get rid of puffy eyes in a hurry? Today's "Ask Gucci" tackles a universal beauty bummer. Gucci shares her best skincare tricks for solving the problem fast, from an at-home LED device to the electrolyte tablet she swears by.

Makeup Tutorials

How Do You Keep Eyeliner From Transferring and Smudging?

Today's beauty question: How do you stop eyeliner and eyeshadow from transferring onto the crease of your lid? Here, Gucci shares her pro trick for keeping pigment where you want it—and only where you want it.

Gucci applies makeup in a new york subway car

Makeup Tutorials

How Gucci Does Mirror-Free Makeup on the NYC Subway

In today's Makeup in Motion video, Gucci takes the mirror-free blush tutorial underground in New York City.

Makeup Tutorials

How to Wear the Good Skin Edition—Inspired by Gwyneth Paltrow

The ultimate no-brainer holiday gift has arrived. Here, Gucci gives an easy tutorial on how to wear Le Box—a new special edition launch inspired by Gwyneth Paltrow's radiant lit-from-within glow that's striking on every skin tone.

Makeup Tutorials

A New Shade of Vital Skin is Here! Gucci Gives a Foundation Tutorial

To celebrate the launch of the latest Vital Skin shade addition, Gucci sits down with model Sara Blomqvist for a tutorial in second-skin application and talks flushing, redness, and flaking.

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